"Where the hand meets the algorithm."
India's only degree that merges the soul of Indian craft, the intelligence of global luxury, and the conscience of sustainable innovation.
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Joining B.Des Luxury Product Design at IMS DIA is clear and transparent — here's exactly what you need:
India is not just a market for luxury — it is fast becoming a global creator of it. This is the most exciting time in history to become an Indian luxury designer.
For centuries, India created the world's most exquisite luxury objects — from Mughal jewellery to Kashmiri shawls to Bidri metalwork. Today, a new generation of Indian luxury designers is reclaiming that heritage and presenting it to the global stage. This program trains you to be part of that movement.
Luxury is not about price. It is about rarity, emotional resonance, craftsmanship and story. At IMS DIA, students learn to design not just products but feelings — serenity, joy, belonging, desire. Because true luxury is experienced, not just owned.
The next generation of luxury consumers demands sustainability, ethical sourcing and circular design. Students at IMS DIA explore natural materials — bamboo, cork, banana fibre, leather alternatives, terracotta and handwoven fabrics — transforming them into contemporary luxury products that give back more than they take.
Traditional Indian craftsmanship meets digital precision — from wood inlay to CNC carving, from hand embroidery to laser etching. Students master both the ancient and the algorithmic, creating a unique hybrid intelligence that no international design school can replicate.
Understanding global luxury is not about copying it — it is about knowing it deeply enough to transcend it. IMS DIA's curriculum gives students a rigorous education in how the world's greatest luxury houses think, create and build legacy.
"Every product must serve, seduce, and sustain. DIA trains students to create pieces that are emotionally evocative, environmentally conscious, and functionally exceptional."
Four deliberately sequenced years — each building deeper craft, knowledge, vision and professional identity. From curious creator to luxury design professional.
Each specialisation is a world of its own — with its own craft language, market dynamics and design intelligence. Choose your domain, or explore them all.
Not generic selling points. Specific, verifiable advantages that set IMS DIA Luxury Product Design graduates apart in the global luxury industry.
IMS DIA luxury design graduates work at the intersection of craft, culture and commerce — across India's most prestigious design destinations and global luxury brands.
Straightforward, student-first and designed to identify genuine creative talent — not just academic performance.
I grew up in Jaipur surrounded by the jewellery trade, but I never knew how to channel that into a real design career. The IMS DIA Luxury Design program gave me the language, the craft skills and the global perspective to build a jewellery brand that communicates Indian heritage to international buyers. Our first collection sold at a luxury design fair in Paris eighteen months after graduation.
What I didn't expect was how deeply the program connected Indian craft to global luxury markets. The artisan workshops, the material residencies, the sustainable design modules — every semester I was making real things with real makers. The faculty's international experience meant we were learning luxury from people who had actually worked inside the industry, not just read about it.
My parents could not understand why I would study 'luxury design' — until they saw my graduation collection. The mix of sustainable materials, digital fabrication and Indian craft that the program taught me resulted in pieces that multiple luxury retailers expressed interest in before I'd even graduated. It's the most forward-thinking, unusual design degree in India and I am grateful every day that I chose it.
Every exceptional product begins with one decisive act of creation.
Seats in the B.Des Luxury Product Design program are deliberately limited to ensure studio-quality education and individual mentoring. Apply today — before they are taken.
✦ Counselor responds within 24 hours on working days